New AI Platform Cuts Product Launch Time From Months to Minutes

Online retailers can now launch new products in as little as three minutes, a process that previously required months of manual labor. This shift allows businesses to move items from factory to storefront with immediate visibility, changing how staff are allocated across operations.

Eamonn Grant founded RunCommerce to address the heavy operational burden facing e-commerce teams. Grant, who previously served as head of e-commerce at Musgrave and European commercial director for Samsung Electronics, identified a gap in the market where employees spent excessive time on administrative coordination rather than business growth.

The platform utilizes AI agents to automate content creation, imagery, video, and search engine optimization. During a recent conference demonstration, a photograph of a jacket was uploaded, and within three minutes, the item appeared on a website with a video of a model wearing it on the Champs Elysees.

Grant states that the automation replaces the need for location shoots and allows companies to manage large product volumes without expanding their operational teams at the same rate. This approach is particularly relevant for established mid-market retailers with an online turnover between €10 million and €15 million.

The company charges a recurrent monthly fee based on the size and complexity of the client's business. Grant notes that a retailer with 20,000 stock keeping units selling in 15 countries requires different resources than a business with five products in one market. RunCommerce is currently focused on this mid-tier segment while developing a product for smaller operators.

RunCommerce was formally established earlier this year after 12 months of development. The venture was bootstrapped with approximately €750,000 in investment from Grant's consultancy work, supported by the Dún Laoghaire Rathdown local enterprise office. The company is revenue-generating and has scheduled a Series A funding round for 2027.

Based at Nova UCD, the startup participated in an AI ecosystem accelerator program run jointly with CeADAR, Ireland's Centre for Applied AI. Grant cites access to experts and structured deadlines as key benefits of the program, though he notes that accessing state supports can still be time-consuming for scaling businesses.

The team is currently refining the platform by focusing on content, imagery, video, and SEO. Grant describes the current phase as the initial step in a larger transformation driven by agentic AI and personal assistants.