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Cost of Living Dominates 2026 Midterms as Voters Weigh Trump Tariffs

AP-NORC polling shows economic anxiety driving voter sentiment, with specific concerns about prices and healthcare cited by voters in Raleigh and Palm Beach.

By Chioma Brooks ·

Illustration for: Cost of Living Dominates 2026 Midterms as Voters Weigh Trump Tariffs
A voter holds a ballot in a private voting booth, reflecting the personal decision-making process central to the 2026 midterm election.

Election Day 2026 has arrived with a singular focus on the economic ledger for many American voters. The Associated Press describes the upcoming midterm election as a referendum on President Donald Trump's second term, noting that many citizens are struggling with high prices and anger over an unpopular war with Iran. The stakes are high as all 435 seats in the U.S. House and 35 seats in the U.S. Senate are up for grabs. The results will determine which party controls Congress for the final two years of the current administration.

New data from AP-NORC polling released on November 3 indicates that the economy has become the primary driver of voter sentiment. Only 35 percent of U.S. adults approve of President Trump's overall job performance, while just 25 percent approve of his handling of the economy. Approximately seven in 10 respondents said the country is heading in the wrong direction. The polling suggests that a majority of voters blame the president for the current high cost of goods and services.

The impact of these economic pressures is visible in local voting patterns and candidate strategies. In Raleigh, North Carolina, James Moore, a 57-year-old librarian, cited rising costs as his primary concern. He stated that he is paying more taxes and more for healthcare and everything else. His comments reflect a broader Democratic strategy that emphasizes oversight and cost-of-living relief. In contrast, in Palm Beach Gardens, Florida, voter Mark Barker expressed support for the president, saying he has been following Trump closely and believes he is doing an awesome job.

Tariffs have emerged as a specific economic issue influencing the race, particularly in states like Maine. The Associated Press notes that economic strain and tariffs have made the Senate race in Maine competitive. Senator Susan Collins faces a challenge from Democratic former state Senate President Troy Jackson. This is one of several battlegrounds where economic anxiety is shaping the outcome. The AP-NORC numbers suggest that financial stability is a key factor for undecided voters in these critical states.

The Republican Party is bracing for potential losses in the House while fighting to retain control of the Senate. One or two seats in either chamber could tip the balance of power. Democrats are described as cautiously optimistic, driven by anger over the status quo. House Democratic Leader Hakeem Jeffries has outlined a 100-day agenda focused on the cost of living and oversight if his party gains control. He would become the first Black speaker of the House if the Democrats win the majority.

Money is playing a significant role in shaping the election landscape. The 2026 elections are expected to be the most expensive in history. Republican committees have outraised and outspent their Democratic counterparts, aided by Trump-affiliated groups and Elon Musk. However, at the candidate level, Democrats have outraised their opponents. Analysis of AdImpact data by the AP shows that 88.1 percent of Republican general election TV ad spending went to states and districts Trump won in 2024. This included more than $850 million spent in areas where he won by 10 points or more.

Redistricting has altered the political map in several states, including California, Florida, Missouri, North Carolina, Tennessee, and Texas. Ohio is also using a new map. These changes may influence how votes are counted in key districts. Republicans tried to beat the typical midterm pattern of losing seats by leveraging these new districts. However, it remains to be seen if the newly drawn districts will vote as the parties predicted. The dynamics in states like Florida and North Carolina will be closely watched for their impact on the final tally.

More than 57 million people had already voted as of Monday, surpassing the early vote totals from four years ago in many closely watched states. This high level of early participation suggests a strong engagement among the electorate. The U.S. Postal Service added hours, staff, and special lines to ensure that mail ballots are counted on time. This logistical effort is crucial for states that rely heavily on mail-in voting, such as California and Colorado.

The administration has also faced scrutiny over election administration. A federal judge temporarily barred the Trump administration from carrying out a plan to prevent noncitizen voting. Critics argue this risks disenfranchising eligible voters. Another judge ordered the administration to stop demanding that California election officials segregate ballots cast by people on lists of suspected noncitizens. These legal moves have raised concerns among Democrats about potential interference in the election process.

Voters are heading to the polls with a mix of hope and frustration. The Associated Press notes that the election is a referendum on the president's performance, with economic issues taking center stage. The outcome will determine whether Democrats can launch investigations and possible impeachment proceedings if they win even one chamber. The results will also have implications for potential 2028 candidates, including Gavin Newsom, JB Pritzker, and Pete Buttigieg, as well as the path for Vice President JD Vance.

As polls close across the country, the focus remains on the numbers and the narrative of economic performance. The AP-NORC data provides a clear snapshot of voter sentiment, highlighting the disconnect between presidential approval and economic satisfaction. The coming hours will reveal how these feelings translate into votes and whether the midterm pattern of losing seats for the president's party holds true in this unique economic climate.

Source: Associated Press, Reuters, Ballotpedia

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